# Dr Alison Edgar MBE

> UK keynote and business speaker. Dr Alison Edgar MBE helps leadership teams turn behavioural insight into ownership, intrapreneurship and measurable high performance, and writes on motivation, behaviour and booking the right speaker.

## Key pages
- [Home](https://www.alisonedgar.com/): Who Alison is and what she speaks about. After one keynote, Haydock Finance converted £54m more from the same pipeline.
- [The Intrapreneur Mindset](https://www.alisonedgar.com/methodology): Alison's framework for getting employees to think and act like owners: its definition, the three questions it runs on, and the results it drives.
- [Alison's story](https://www.alisonedgar.com/alisons-story): Alison's journey from a Clydebank council flat and undiagnosed dyslexia to an MBE, two Amazon international bestsellers and an honorary doctorate, and the origin of The Intrapreneur Mindset.
- [Meet the team](https://www.alisonedgar.com/meet-the-team): Dr Alison Edgar MBE and Rebecca Coles, who's behind Alison Edgar Ltd.
- [Author](https://www.alisonedgar.com/author): Alison's two Amazon international bestsellers, SMASH IT! and Secrets of Successful Sales.
- [In the media](https://www.alisonedgar.com/in-the-media): Alison on the BBC, The Apprentice, Amazon Prime and in the national press.
- [Testimonials](https://www.alisonedgar.com/testimonials): Client testimonials from LVMH, Sky, easyJet, the NHS and dozens more, filterable by industry and topic.
- [FAQs](https://www.alisonedgar.com/faqs): Fees, notice, tailoring, AV requirements and what Alison speaks about.
- [Blog](https://www.alisonedgar.com/blog): Articles on motivation, behaviour, ownership and intrapreneurship.

## Speaking
- [Talks](https://www.alisonedgar.com/talks): Alison's four keynotes: The Intrapreneur Mindset, How to Change Before It's Too Late (from her TEDx), From Castle View to View of the Castle, and growing a business.
- [Workshops](https://www.alisonedgar.com/workshops): Five interactive workshops: The Intrapreneur Mindset extended, Leading Through Change, SMASH IT! goal-setting, Read the Room on understanding people and breaking down silos, and Big Balls prioritisation.
- [2025 Speaker Industry Research](https://www.alisonedgar.com/speaker-demand-study): Alison Edgar Ltd's independent study of 250 UK speaker bookers: average keynote fees of £5,000 to £6,000, with male speakers earning 15% more per booking, a gap reaching 27% in prestige topics.
- [TEDx talk](https://www.alisonedgar.com/alison-edgar-tedx-talk): Alison's TEDxSwansea talk, How to change before it is too late: the fear of change, what it does to decisions, and the Yellow Pages lesson behind it.
- [Motivational speaker](https://www.alisonedgar.com/motivational-speaker): What a motivational speaker actually changes, the formats Alison offers, and how to book her, with FAQs on cost, virtual vs in-person, and how she differs from a keynote speaker.
- [Business speaker](https://www.alisonedgar.com/business-speaker): A business speaker who turns strategy into behaviour: leadership, culture, change and high performance, with three decades of real corporate experience behind it.
- [Female speaker](https://www.alisonedgar.com/female-speaker): A female keynote speaker with the track record to back the story: confidence, ownership and resilience, and a popular International Women's Day choice.
- [Scottish motivational speaker](https://www.alisonedgar.com/scottish-motivational-speaker): A Scottish motivational speaker with a self-made Clydebank story of grit and self-belief that changes behaviour, not just the mood.
- [High-performance speaker](https://www.alisonedgar.com/high-performance-speaker): The behaviours behind teams that consistently outperform: decision-making, ownership and psychological safety.
- [Change speaker](https://www.alisonedgar.com/change-speaker): Why cultures that can't adapt fail, and how to build one that gets ahead of change instead of bracing against it.
- [International Women's Day speaker](https://www.alisonedgar.com/international-womens-day-speaker): An International Women's Day speaker whose journey from being written off at school to the honours list fits the day's theme, with substance beyond the story.
- [Motivation speaking topic](https://www.alisonedgar.com/motivation-speaking-topic): Alison's motivation keynote: what it covers, who it's for, and the lasting behaviour change it drives.
- [Virtual motivational speaker](https://www.alisonedgar.com/virtual-motivational-speaker): Virtual and hybrid keynotes from £3,000 + VAT: interactive by design, proven on a 10,000-strong online audience, with a full dress rehearsal before every event.

## Industries
- [Financial services speaker](https://www.alisonedgar.com/financial-services-speaker): Keynotes for lenders, payments firms, advisers and accountants, booked by Haydock Finance (£54m result), WEX, Corpay, Forvis Mazars and St. James's Place.
- [Retail speaker](https://www.alisonedgar.com/retail-speaker): Keynotes for retail, booked by WHSmith, Currys and Nespresso, from store manager conferences to B2B kick-offs.
- [Luxury & beauty speaker](https://www.alisonedgar.com/luxury-beauty-speaker): Keynotes for luxury and beauty brands, booked by LVMH, Shiseido and Avon, including a hybrid EMEA broadcast from the Louis Vuitton apartments.

## Case studies
- [Case studies](https://www.alisonedgar.com/case-studies): How Alison has worked with brands across automotive, luxury, beauty, real estate and technology.
- [Louis Vuitton Moët Hennessy (LVMH) case study](https://www.alisonedgar.com/lvmh-case-study): How Dr Alison Edgar MBE delivered a one-hour hybrid keynote on the mindset of excellence to LVMH's global FITSC community, broadcast across EMEA.
- [Porsche case study](https://www.alisonedgar.com/porsche-case-study): How Dr Alison Edgar MBE marked International Women's Day for Porsche with a slide-less storytelling keynote at the British Motor Museum.
- [CBRE case study](https://www.alisonedgar.com/cbre-case-study): How Dr Alison Edgar MBE delivered a tailored High-Performing Intrapreneurship keynote to around 200 people at CBRE's annual Developing YOU event.
- [Vertiv case study](https://www.alisonedgar.com/vertiv-case-study): How Dr Alison Edgar MBE delivered a tailored High-Performing Intrapreneurship keynote, with her Big Balls® exercise, to Vertiv's EMEA sales team in Barcelona.
- [Shiseido case study](https://www.alisonedgar.com/shiseido-case-study): How Dr Alison Edgar MBE ran a two-hour keynote and workshop on The Art of Thinking Big at Shiseido's UKI Summer Conference in Windsor.
- [Renault case study](https://www.alisonedgar.com/renault-case-study): How Dr Alison Edgar MBE stepped in at three weeks' notice to deliver a tailored, F1-themed keynote for Renault's apprentice graduation.

## Booking
- [Booking process](https://www.alisonedgar.com/booking-process): The three steps of every booking: discovery call, bespoke talk development, and a full virtual dress rehearsal.
- [Book Alison](https://www.alisonedgar.com/book-a-motivational-speaker): The enquiry form for booking Alison to speak — event date, audience, format, budget and what you want the audience to leave with.
- [Instant quote calculator](https://www.alisonedgar.com/instant-quote-calculator): Get a tailored quote for your event in minutes.
- [Event assets & press kit](https://www.alisonedgar.com/event-assets): Copy-paste bios, an on-stage introduction script, headshot download and technical requirements.
- [Contact](https://www.alisonedgar.com/contact-us): Book an event, request a press comment, or discuss workshops or consultancy.

## Blog articles
- [Do Organisers Book More Male or Female Speakers?](https://www.alisonedgar.com/blog/do-organisers-book-more-male-or-female-speakers): Male speakers took 59% of recent UK keynote bookings against 41% for women, and topic choice splits along predictable lines. From 250 UK speaker bookers.
- [The Gender Pay Gap in Professional Speaking](https://www.alisonedgar.com/blog/gender-pay-gap-professional-speaking): Male speakers average £6,029 a booking and women £5,248. The gap tracks national levels overall but reaches 27% in prestige topics. From 250 UK bookers.
- [How Much Does a Motivational Speaker Cost in the UK?](https://www.alisonedgar.com/blog/how-much-does-a-motivational-speaker-cost-uk): UK speaker fees average £5,000 to £6,000 per engagement, from 250 bookers surveyed in 2025. What sits behind that range, and what moves a quote up or down.
- [Which Speaking Topics Command the Highest Fees?](https://www.alisonedgar.com/blog/which-speaking-topics-command-the-highest-fees): Change tops UK speaker fees at £6,030 a booking, ahead of personal growth at £5,859 and leadership at £5,755. Sports success pays least, from 250 bookers.
- [How do you choose the right speaker for your company’s needs?](https://www.alisonedgar.com/blog/choose-the-right-speaker-for-your-needs): Sports speaker, side hustle speaker or business speaker? What each brings, what to weigh, and when each works, so you book for outcomes rather than for a name.
- [The Secret to Employee Happiness at Work](https://www.alisonedgar.com/blog/the-secret-to-employee-happiness-at-work): Only 23% of workers say they are thriving at work, according to Indeed's Work Wellbeing Report. What actually drives employee happiness, and what does not.
- [10 Questions to Ask Before Booking a Corporate Speaker](https://www.alisonedgar.com/blog/10-questions-to-ask-before-booking-a-corporate-speaker): Ten questions to ask a corporate speaker before booking: outcomes, audience fit, how far they tailor, how interactive the session is, and industry experience.
- [The Iceberg Effect: Why Behaviour at Work Isn’t Always What It Seems](https://www.alisonedgar.com/blog/the-iceberg-effect-why-behaviour-at-work-isnt-always-what-it-seems): When communication breaks down at work it is rarely the words. The Iceberg Effect explains what sits beneath behaviour, and how to read it before you react.
- [Top 5 Qualities of a Great Motivational Speaker](https://www.alisonedgar.com/blog/top-5-qualities-of-a-great-motivational-speaker): The five qualities separating a great motivational speaker from a forgettable one: authenticity, audience focus, high energy, real care, and tangible takeaways.
- [Happiness and Fulfilment at Work: Why Intrapreneurship is the Key](https://www.alisonedgar.com/blog/happiness-and-fulfilment-at-work): Intrapreneurship, thinking and acting like an owner, is what turns work from something you have to do into something you want to do. How to find more fulfilment.
- [How to Get Your Team to Think Like Leaders](https://www.alisonedgar.com/blog/how-to-get-your-team-to-think-like-leaders): Teams think like leaders when they are allowed to decide. Four shifts that work: let them make calls, stop micromanaging, welcome ideas, show the bigger picture.
- [Why More Businesses Are Hiring Female Speakers for Leadership Development](https://www.alisonedgar.com/blog/why-more-businesses-are-hiring-female-speakers-for-leadership-development): Command and control leadership is over. Why businesses book female speakers for leadership development: a fresh perspective, inclusion, and real lived stories.
- [Why a Motivational Speaker Might Be Exactly What Your Next Event Needs](https://www.alisonedgar.com/blog/why-hire-a-motivational-speaker): Why hire a motivational speaker: what motivation actually changes in a room, what makes Dr Alison Edgar MBE's keynotes different, and the topics she covers.
- [How to Motivate Employees in the Workplace](https://www.alisonedgar.com/blog/how-to-motivate-employees-in-the-workplace): Six practical ways to motivate employees: share the bigger picture, give ownership, celebrate wins, invest in development, connect the team, and act on feedback.
- [The Motivational Speaking Ice Skating analogy ](https://www.alisonedgar.com/blog/ice-skaing-analogy): Learning anything new means falling over first. Alison Edgar's ice skating analogy on why getting knocked down is part of the process, not a signal to stop.
- [Understanding Alison Edgar's Big Balls®](https://www.alisonedgar.com/blog/alison-edgars-big-balls): Alison Edgar's Big Balls® sorts your to-do list into basketballs, tennis balls and ping pong balls, so you know what to do first when everything feels urgent.
- [Insights from Motivational Speaker Demand Study](https://www.alisonedgar.com/blog/insights-from-alison-edgar-ltds-motivational-speaker-demand-study): We asked 1,236 companies what they needed a speaker for. Four challenges came up repeatedly: communication at 67%, change at 44%, then productivity and sales.
- [The Power of A Motivational Speaker](https://www.alisonedgar.com/blog/the-power-of-a-motivational-speaker): What a motivational speaker really does, why it matters when attention is scarce, and how Dr Alison Edgar MBE approaches a keynote differently from the rest.
- [How Motivational Speakers Can Energise Your Corporate Conference](https://www.alisonedgar.com/blog/how-motivational-speakers-can-energise-your-corporate-conference): A motivational speaker sets the tone of a conference, connects with the room, and leaves people with something to act on rather than a lift that fades by Monday.
- [What Does a Motivational Speaker Do? Let's Explore with Alison Edgar MBE](https://www.alisonedgar.com/blog/what-does-a-motivational-speaker-dolets-explore-with-alison-edgar): A motivational speaker does not deliver a generic pep talk. What the job involves: learning your business, tailoring the talk, and reinforcing your own message.
- [When Should the Keynote Speaker Speak?](https://www.alisonedgar.com/blog/when-should-the-keynote-speaker-speak): Opener, closer or mid-day? Where to slot your keynote speaker, and what each position does to the energy and the flow of a conference or corporate event.
- [5 Things to Consider Before Booking a Keynote Speaker](https://www.alisonedgar.com/blog/5-things-to-consider-before-booking-a-keynote-speaker): Five things to weigh before booking a keynote speaker: relevance to your audience, credibility, presentation style, how far they tailor, and post-event follow-up.
- [The 5 Best Pieces of Advice For Booking Motivational Speakers](https://www.alisonedgar.com/blog/the-5-best-pieces-of-advice-for-booking-speakers): Five pieces of advice for booking a motivational speaker: read your audience's behaviour types, be upfront about budget and brief, and agree what success means.
- [The Future of Speaking: Embracing Relatable Speakers](https://www.alisonedgar.com/blog/the-future-of-speaking-embracing-relatable-speakers): Olympic medals and mountain summits impress, but they can leave an audience feeling the achievement is not for them. Why relatable speakers land harder.
- [Navigating Change: A Blueprint for Organisational Culture Transformation](https://www.alisonedgar.com/blog/navigating-change-a-blueprint-for-organisational-culture-transformation): Culture change is a strategic decision, not a buzzword. Why it matters for adaptability, talent and innovation, and how to start it with leadership as the anchor.
- [How Motivational Speakers Can Revolutionise Your Team Event](https://www.alisonedgar.com/blog/how-motivational-speakers-can-revolutionise-your-team-event): A motivational speaker turns a team event from a break in the routine into something that builds cohesion and lifts morale long after everyone goes back to work.
- [The Impact of Motivational Speakers: A Fresh Perspective for Corporate Growth](https://www.alisonedgar.com/blog/the-impact-of-motivational-speakers): What a motivational speaker actually changes: perspective, team unity, morale and productivity, plus the practical tools people take back to their own desks.
- [The Power of a Relatable Keynote Speaker: Why Choosing a Speaker Your Team Can Connect With Matters](https://www.alisonedgar.com/blog/the-power-of-relatability-why-choosing-a-keynote-speaker-your-team-can-connect-with-matters): A keynote lands when the audience can see themselves in the speaker. Why relatability beats an unattainable story for engagement and for real behaviour change.
- [Why you Feel so Unmotivated This Winter](https://www.alisonedgar.com/blog/why-you-feel-so-unmotivated-this-winter): Motivation, self-esteem and enjoyment often dip in winter, and you are not alone. What seasonal affective disorder does to your drive, and how to work with it.
- [What do Lewis Capaldi and Michelle Obama Have in Common?](https://www.alisonedgar.com/blog/what-is-imposter-syndrome): Michelle Obama and Lewis Capaldi have both described it, and around 80% of people feel it. What imposter syndrome is, and how to stop it making your decisions.
- [The Ultimate Guide to Choosing the Right Side Hustle](https://www.alisonedgar.com/blog/the-ultimate-guide-to-choosing-the-right-side-hustle): Delivery driving, blogging, influencing, proofreading, tutoring or selling photography: what each side hustle pays, what it costs you, and how to pick one.
- [​​How to Choose the Right Speaker For Your Event](https://www.alisonedgar.com/blog/how-to-choose-the-right-speaker-for-your-event): How to choose a speaker for your event: define your takeaways first, set the budget, read testimonials, check delivery style, and look at how organised they are.
- [What is the Difference Between a Motivational Speaker and a Keynote?](https://www.alisonedgar.com/blog/the-difference-between-a-motivational-speaker-and-a-keynote): A keynote delivers the heart of your event's message; a motivational speaker lifts the energy of the room. Both motivate, and which you need depends on the slot.
- [What Makes a Good Team Event or Conference?](https://www.alisonedgar.com/blog/what-makes-a-good-team-event-or-conference): What makes a team event work: a solid plan, clear goals, a speaker with real impact, and energy that holds all day. It is not the swag or the networking breaks.
- [What are the Benefits of Hosting a Team Event or Conference?](https://www.alisonedgar.com/blog/benefits-of-hosting-a-team-event-or-conference): Team events build relationships, reinforce a message and strengthen skills. With up to 94% of communication non-verbal, in-person time does what email cannot.
- [How to Handle Change Like a Boss](https://www.alisonedgar.com/blog/how-to-handle-change): Change feels daunting because we are wired to resist it. How to handle change at work and in life, without letting the fear of it make the decision for you.
- [How to Conquer Imposter Syndrome](https://www.alisonedgar.com/blog/conquering-imposter-syndrome): Around 70% of people experience imposter syndrome. What it is, and three practical ways to conquer it: face the facts, celebrate wins, and list your achievements.
- [How to Stay on Top of Your Game](https://www.alisonedgar.com/blog/how-to-stay-on-top-of-your-game): Staying on top of your game starts with getting there. Dr Alison Edgar MBE on why you start now, and on what keeps performance up once the momentum is built.
- [Why Hitting Your Goals Doesn’t Always Feel Positive](https://www.alisonedgar.com/blog/why-hitting-goals-isnt-always-positive): Hitting a goal can feel flat rather than triumphant. Why that happens, what ambition has to do with it, and how to stop the anticlimax stealing the win from you.
- [Maslow’s Hierarchy of Needs: Explained in Simple Terms](https://www.alisonedgar.com/blog/maslows-hierarchy-of-needs): Maslow's hierarchy of needs explained simply: the five levels from physiological needs to self-actualisation, and how the pandemic pushed people back down them.