About Dr Alison Edgar MBE

Motivational Business Speaker

Dr Alison Edgar MBE built her career doing what business does best: selling, serving, leading and adapting. Now she brings that lived experience to the stage, helping organisations translate change into growth, and build high performing individuals and teams.

The origins of Alison’s Methodology:

Dr Alison Edgar MBE has built her reputation as one of the UK’s most respected business experts. She’s advised government, coached winners from Dragons’ Den and The Apprentice, and worked with some of the world’s biggest brands — including British Airways, Amazon, and DHL.

After more than 30 years working across corporate, entrepreneurial, and consultancy roles, she began to spot a clear pattern among high performers. No matter the industry, title, or background — the best people all thought the same way.

They behaved as though they were running their own business, even when they weren’t.

As seen on…

  • Working with Alison and her team was seamless. Alison is full of energy and just ‘gets it’ around business elements. We focused on performance culture and bringing our people into a growth mindset and Alison immediately understood what we were trying to achieve and the content of her presentation was customised to fit. Alison is an inspiration and an absolute pleasure to work with

    -Helen, Elexon

  • Alison delivered an exceptional keynote session, The Intrapreneur Mindset, at my National Conference. Her messaging and delivery aligned perfectly to my brief and requirements, and most importantly, they were relevant to the entire audience. The feedback from my teams were really positive both during & after the event.

    -Julian, Schwarzkopf 

  • Alison delivered an outstanding keynote on intrapreneurship and high-performing teams at our audit team event. Her energy, professionalism, and ability to tailor content on the fly made a lasting impact. In the lead up to the event, Alison and the team were a joy to work with - collaborative, authentic, and delivered a session which was fully aligned with our organisational strategy. The keynote was dynamic, engaging, and resonated across all levels of our organisation

    -Charlotte, Forvis Mazars

In 2020, Alison was awarded an MBE by The Queen for her outstanding contributions to entrepreneurship and business, one of the few women to have received this honour in this category.

In 2024, Alison Edgar MBE received an Honorary Doctorate in Education from Bournemouth University, a testament to her lifelong dedication to empowering others through education.

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Author • Speaker • Business Expert •

International #1 Best Selling Author:

Alison Edgar MBE Best Selling Books Cover

Alison suffered with undiagnosed dyslexia throughout her life, telling herself she “couldn’t write”.

However, in January of 2017, she had a revelation: her teachings were needed on a global scale, yet many who could benefit lacked access. Determined to bridge this gap, Alison challenged herself to overcome self-doubt by penning her first bestseller, "Secrets of Successful Sales.", Secrets of Successful Sales. 

In 2020, she authored ‘SMASH IT! The Art of Getting What YOU Want, which went on to become a three-time Amazon international bestseller.

She is currently in the midst of authoring her third book ‘The Intrapreneur Mindset’ which will document the concepts that she currently shares with enterprising businesses.

Visit the Author Page

“Alison talks about her Big Balls and boy does she have them! We hired Alison for our Keynote slot at our event and would absolutely recommend her.

She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees.

Communication with Alison and her team before the event was quick and efficient and it was a pleasure to work with Alison and her team.

Thank you Alison & co! “

-Louis Vuitton Moet Hennessy

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Hi, I’m Alison.

After three decades in business — from leading teams on the front line to advising government and global brands — one thing has always stayed the same: people want to feel that what they do matters.

When employees see the connection between their daily actions and the success of the organisation, everything changes. Motivation rises. Decisions improve. Collaboration becomes easier.

That’s why I developed The Intrapreneur Mindset — to give people a framework for ownership, fulfilment, and performance.

If that’s the kind of culture you’d like to build,
I’d love to chat about how I can help transform your team.

Get in Touch