Alison’s Story:
A Story Your Audience Can Relate To
From growing up with undiagnosed dyslexia to advising Downing Street and inspiring audiences worldwide, Alison’s journey proves that barriers are made to be broken.
As a motivational speaker and business expert, she uses real-life experience to empower others to embrace change, champion neurodiversity, and reach their full potential. Her story isn’t just about success. It’s about resilience and the importance of changing on the way up.
Alison turns her experience of real-world change, customer psychology, and commercial thinking into practical behaviours your people can apply not just on the day, but every day.
Every keynote is tailored through two discovery calls so the stories, language, and examples land in your world.
With a career built in frontline sales and service, rising through hospitality and corporate roles, Dr Alison Edgar MBE has seen from the inside how organisations win - or stall - when the market shifts.
As a former employee at a directory advertising company she watched as the leadership ignored digital change until it was too late, learning the hard truth that a good strategy delivered at the wrong time still fails.
Her core principle is simple: change on the way up. Through The Intrapreneur Mindset, Alison gives leaders and teams a practical way to refresh their mindsets and processes, before the market forces them to.
As seen on…
Why teams listen to Alison:
Credibility: Awarded an MBE for services to entrepreneurship and business; Honorary Doctorate in Education.
Track record: Trusted by global brands (tech, retail, travel, finance) and high-performing teams.
Approach: Story-led, psychology-backed, tool-rich… with NO fluff.
Bespoke by design: Two discovery calls and a sign-off run-through ensure your context, language and priorities are built in.
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Author • Speaker • Motivator •
In 2020, Alison was awarded an MBE by The Queen for her outstanding contributions to entrepreneurship and business, one of the few women to have received this honour in this category. This recognition has become a key that she uses to unlock doors for the benefit of others. Alison passionately advocates that no one should be held back by the chains of self-doubt, a lack of confidence, or a fear of change.
In 2024, Alison Edgar MBE received an Honorary Doctorate in Education from Bournemouth University, a testament to her lifelong dedication to empowering others through education. This distinguished recognition highlights her commitment to transformative learning and her pioneering methodologies, which have consistently elevated individuals and teams to reach their fullest potential.
International #1 Best Selling Author:
Alison suffered with undiagnosed dyslexia throughout her life, telling herself she “couldn’t write”.
However, in January of 2017, she had a revelation: her teachings were needed on a global scale, yet many who could benefit lacked access. Determined to bridge this gap, Alison challenged herself to overcome self-doubt by penning her first bestseller, "Secrets of Successful Sales.", Secrets of Successful Sales.
In 2020, she authored ‘SMASH IT! The Art of Getting What YOU Want, which went on to become a three time Amazon international bestseller.