Enhancing Performance. Driving Change.
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Throughout Alison’s corporate career, she noticed one clear difference between the consistent high performers and those whose results fluctuated: the top performers behaved as if the business were their own.
That didn’t mean overstepping or acting like the boss. It meant making decisions in the best interests of the company, staying aligned with the mission, and taking responsibility for their part in its success.
The Intrapreneur Mindset is intentionally flexible — it can be focused on teams, leaders, or sales for maximum relevance. But its true strength comes when an entire organisation experiences it together. When everyone hears the same message, learns the same language, and adopts the same ownership-driven way of thinking, it creates alignment, clarity, and a united sense of purpose.
That’s why this session works just as powerfully at all-staff conferences as it does within targeted groups.
The Intrapreneur Mindset for All-Staff Events
For teams, The Intrapreneur Mindset builds accountability, improves collaboration, and empowers people to take ownership of their role so everyone pulls in the same direction.
The Intrapreneur Mindset for Leadership Events
For leaders, it strengthens decision-making, communication, and alignment — helping them create a culture where people feel empowered, trusted, and inspired to do their best work
The Intrapreneur Mindset for Sales Teams
For sales teams, it shifts thinking from “hitting targets” to truly owning the customer journey — improving follow-up, qualification, confidence, and commercial results.
Click play to hear Dr Alison explain The Intrapreneur Mindset and the impact it can have.
“The key message from Alison’s session in September was: be brave, approve more deals and convert more deals and that we didn’t really need to see a huge increase in proposal numbers, just do better with the ones we get.
In simple terms we received roughly the same amount of opportunities in H2 as H1 but converted 54 million pounds more into paid deals and Alison’s session played a huge part in this impressive increase.”
- Finance Company
INTRAPRENEURSHIP, NOT ENTREPRENEURSHIP
Meet Dr Alison Edgar MBE
Dr Alison Edgar MBE has spent years helping global organisations embed the behaviours of intrapreneurship — shifting teams from task-focused execution to ownership-driven performance. Through her highly interactive sessions, she enables employees to take initiative, communicate with precision, and influence meaningful change, supported by a shared language that enhances alignment and organisational clarity.
Alison’s 3 Pillars of Intrapreneurship
What would I do if it was my…
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The first day in a new organisation brings a unique mindset: openness, curiosity, and a natural willingness to embrace change. But as routines solidify and pressures mount, that agility often erodes. Understanding why this happens — and how to protect it — is essential for building high-performing teams.
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When communication weakens, even high-performing teams begin to feel the strain. Misunderstandings build, alignment slips, and relationships become harder to navigate. We don’t need close personal bonds with every colleague or customer, but we do need to offer the same level of respect and clarity we naturally extend to the people we value most.
Asking “What would I do if it was my best friend?” prompts a small but powerful shift in behaviour. It encourages us to pause, assume positive intent and approach conversations with measured empathy. This simple mindset creates smoother interactions, strengthens trust and supports a more collaborative, resilient team environment.
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At the heart of every successful business owner is a sense of ownership — a commitment to making thoughtful decisions that support long-term success. When teams adopt this mindset, their approach naturally shifts from reactive to strategic. They think beyond tasks, consider wider implications, and act with greater clarity and accountability.
Alison helps delegates build this ownership mentality by giving them practical tools and a shared language to guide their choices. When people approach their work as if it were their own business, they make more deliberate decisions, anticipate challenges earlier, and contribute in ways that strengthen both performance and organisational alignment.
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The origins of The Intrapreneur Mindset:
Dr Alison Edgar MBE has built her reputation as one of the UK’s most respected business experts. She’s advised government, coached winners from Dragons’ Den and The Apprentice, and worked with some of the world’s biggest brands — including British Airways, Amazon, and DHL.
After more than 30 years working across corporate, entrepreneurial, and consultancy roles, she began to spot a clear pattern among high performers. No matter the industry, title, or background — the best people all thought the same way.
They behaved as though they were running their own business, even when they weren’t.
