The 5 Best Pieces of Advice For Booking Speakers

Booking the right speaker for your event can make all the difference in creating a memorable and impactful experience for your audience. From understanding your audience's behaviour types to being upfront in your communication, here are the top five pieces of advice to consider when booking speakers:

Identify the Behaviour Types and Learning Styles of Your Audience:

Before selecting a speaker, take the time to understand the behaviour types and learning styles of your audience. Are they analytical thinkers who prefer data-driven presentations? Or perhaps they are visual learners who benefit from interactive demonstrations? By knowing your audience's preferences, you can choose a speaker whose style resonates most effectively with them, ensuring maximum engagement and comprehension.

Hone In on Your Key Takeaways:

Clearly define the key takeaways you want your audience to walk away with after the event. What specific messages or insights do you want them to remember? Communicate these objectives to potential speakers, and seek out individuals whose expertise aligns closely with your desired outcomes. This focused approach ensures that the content delivered is relevant, impactful, and aligned with your event's goals. An experienced motivational speaker will work with the event organiser to reverse engineer the challenges of the audience to create the content, ensuring that every piece of information is relevant and resonates.

Consider Diversity and Inclusivity:

Aim for diversity and inclusivity in your speaker lineup to ensure a well-rounded and representative perspective. Seek out speakers from diverse backgrounds, experiences, and expertise, enriching the content and broadening the audience's worldview. Embracing diversity fosters inclusivity and strengthens the overall impact of your event, resonating with a wider range of attendees.

Be Straight Up:

When communicating with potential speakers, honesty is key. If you're not interested in moving forward with a particular speaker, don't leave them hanging. Be upfront and transparent about your decision, providing respectful feedback if necessary. Clear communication fosters trust and respect in professional relationships, paving the way for future collaborations.

Prioritise Professionalism and Preparedness:

Choose speakers who demonstrate professionalism, reliability, and preparedness. Look for individuals who are punctual, responsive to communication, and well-prepared for their presentations. Ask for references or testimonials from previous engagements to gauge their track record and reputation. Working with professional speakers ensures a smooth and successful event execution, leaving a positive impression on your audience.

In conclusion, booking speakers for your event requires careful consideration and strategic planning. By understanding your audience, communicating openly, and prioritising professionalism, you can ensure a seamless and impactful speaker selection process. Remember to stay focused on your key objectives and seek out speakers who align closely with your event's goals, ultimately delivering a memorable and enriching experience for your audience.

To find out more about Alison Edgar MBE and how she can elevate your next event, click here.