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Looking for an engaging sales kick-off speaker?
With her energetic and witty delivery, Alison doesn’t just inspire — she equips your team to build stronger connections, and unlock their full potential. Her sessions leave audiences fired up with purpose and practical strategies they can apply straight away to drive real results.


















“The key message from Alison’s session in September was: be brave, approve more deals and convert more deals and that we didn’t really need to see a huge increase in proposal numbers, just do better with the ones we get.
In simple terms we received roughly the same amount of opportunities in H2 as H1 but converted £54,000,000 more into paid deals and Alison’s session played a huge part in this impressive increase.
-A Finance Company
Alison's sessions aren't just theory; they are grounded in real stories of triumph.
Our dedicated team takes the time to understand your unique needs, crafting your session to make a lasting impact. Working hand-in-hand with event organisers means we can uncover the unique challenges that the team face, which we then reverse engineer to craft the key takeaways of Alison’s talk.
This leaves an impact not just on the day, but every day, building the ultimate high performing team.
Alison’s book ‘Secrets of Successful Sales’ provides a fantastic leave-behind for your sales kick off event, handing them the golden keys to refer back to again and again*
We say no to knowledge evaporation!
🌟 International best-seller
🌟 WHSmith Top Ten Business book
🌟 Named as one of the top ten business books written by a woman by the Independent Newspaper
🌟 Used as the framework for Sales apprenticeships in Ireland
*Available as an optional added extra when booking with Alison

“We held our European Sales Conference last week to kick off the year, Alison was fantastic and aligned with the brief perfectly
She truly motivated the teams, integrated the theme, made the presentation personal to AVANOS, took on board our Company Values and delivered an engaging, inspirational speech.”
-Reman, Avanos
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Dr Alison Edgar MBE- Female Sales Speaker
Dr Alison Edgar MBE knows sales inside out. She’s been on the front line, smashed targets, and built a reputation as one of the UK’s top sales and business advisors. With over 20 years’ experience working alongside global brands, she understands the pressure sales teams face to deliver results.
Alison isn’t a speaker who just talks theory — she shares practical tools and plenty of humour, all grounded in real-world experience. Her sessions help sales teams, customer service, and support staff work better together, communicate with clarity, and build confidence in what they do.
“On behalf of the entire Corpay team, I want to extend our sincere gratitude for Alison’s valuable contribution to the Corpay 2025 SKO. Her insights and expertise truly elevated the event, and we appreciate the time and effort you both dedicated to making it a success.”
- Dal, Corpay

Don’t want to teach your sales team to suck eggs?
Let’s talk Intrapreneurship.
Alison knows what it takes to succeed in sales because she’s been there and done it. During her years as a top performer, she didn’t just chase targets — she thought like an intrapreneur, treating every customer, every pipeline, and every decision as if she were running her own business. That mindset didn’t just deliver results — it shaped the way she approached problem-solving, built relationships, and worked across teams.
The Intrapreneur Mindset
With Dr Alison Edgar MBE
Imagine a team that doesn’t just hit targets — they spot new opportunities, solve problems before they escalate, and bring ideas that fuel real business growth.
When salespeople, support staff, and customer experience teams feel a sense of ownership, they stop waiting to be told what to do — they step up, speak up, and take action.
True sales transformation doesn’t come from pressure or process, it comes from people who believe in what they’re doing and feel empowered to make an impact.

Want to know more about what Alison can bring to your event? Get in touch today
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