Hospitality Motivational Speaker
A hospitality keynote from someone who's done the job.
Before rising to prominence as a renowned motivational speaker and business expert, Alison honed her skills in customer service, team leadership, and sales in the hospitality sector across a variety of roles. This hands-on experience laid the foundation for her practical, people-centred approach to business and leadership.
Career began in hospitality
Awarded an MBE, 2020
Honorary Doctorate, 2024
2 x best-selling author
Trusted by Klarent, Mariott Bonvoy, Warner Hotels
RESERVED FOR
YOUR TEAM
SERVICE BY
DR ALISON EDGAR MBE
HOSPITALITY KEYNOTE
Why book Alison for a hospitality event?
Because she's stood where your teams stand. Before the MBE and the global client list, Alison earned her stripes in hospitality — so when she talks about service, pressure and looking after people, the room knows she means it.
She's actually done the shifts
Alison spent over 10 years in hospitality. She speaks the language of covers, the Saturday-night rush and the difficult table — credibility you simply can't fake from a slide deck.
She turns service into sales
This is her specialism. Alison shows floor and front-desk teams how to add value and upsell in a way that feels like great hospitality, not a hard sell — the difference between a good night and a great average spend.
She builds teams that take ownership
Her intrapreneurial approach is made for hospitality: people who think like owners, solve the problem in front of them, and want to stay. In an industry fighting churn, that mindset is worth real money.
As a former hotel manager and hospitality expert, Alison Edgar MBE brings firsthand experience and practical insights to her role as a hospitality keynote speaker. With an in-depth understanding of industry challenges—such as delivering exceptional customer service, managing diverse teams, and thriving in fast-paced environments—Alison’s talks are both relatable and impactful.
Her sessions are bespoke, crafted to address the unique needs of your audience. Grounded in real-life experiences, Alison delivers actionable strategies that resonate with hospitality professionals at every level. By collaborating with event organizers, she uncovers key challenges and transforms them into practical solutions, ensuring her insights drive lasting team excellence.
Empower your team with a keynote that combines industry expertise, engaging storytelling, and actionable takeaways to inspire success long after the event.
Frequently Asked Questions
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Yes. She delivers main-stage keynotes at hospitality conferences, motivational sessions for in-house hospitality teams, and after-dinner speeches at awards nights and gala dinners – with the same warmth and substance, tuned to the tone of the evening.
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Trade events, GM and leadership conferences, franchise and brand conferences, and awards dinners—for audiences from a small leadership group to 800-plus.
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Always. Hotels, restaurants, QSR, pubs, events — before the day we'll talk through your segment, your audience and what you want them to take away, then shape the stories around it.
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Yes. In person, fully virtual, or hybrid, with the interaction adapted to the format.
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A typical keynote runs between 30-45 minutes, motivational sessions can be up to two hours. Fees depend on date, location, and event specifics. To get an accurate quote within minutes, fill out our instant quote calculator.
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Alison is based in Chippenham and speaks across the UK and internationally. Travel is arranged as part of the booking.
“It was so nice to finally meet you yesterday and hear about your amazing hospitality journey. Thank you so much for your brilliant presentation at our Venues of Excellence Annual Conference 2025, just the perfect ending to our day. Your session was incredibly insightful, and the delegates were highly engaged, taking away valuable ideas they can implement in their businesses.”
— Venues of Excellence
Don’t take it from us, hear it from our hospitality clients:
“Alison Edgar really is an inspirational speaker. Alison made connecting and booking her as a speaker for our event absolutely seamless. We found her engaging, funny and plain speaking. Highly recommend and will definitely connect again for future events. Thank you Alison.”
-Mariott Bonvoy
“Alison delivered exactly what we were looking for – a high-energy, inspiring session that really resonated with our team. Her content was thought-provoking, full of practical lessons, and delivered in an authentic, engaging way.
What stood out was how seamlessly she connected her message to our business, took the time to understand our GLOW principles, and brought them to life for our people. The entire experience, from organisation through to delivery, was effortless. We wouldn’t hesitate to recommend her.”
— Warner Hotels
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