Change Speaker
Dr Alison Edgar MBE watched a household name collapse because it wouldn’t change in time. She now helps teams get ahead of change and drive it from the inside, before the market forces their hand.
What Klarent Hospitality said
“Alison Edgar MBE simply smashed it. She delivered a session with key themes around growth, leadership and coming out of your comfort zone. Extremely engaging, and she 100% delivered on the brief.”
Why do organisations get change so wrong?
We’ve all heard the Blockbuster and Kodak stories, but Alison’s got the t-shirt. As a high performer at Yellow Pages, she watched an iconic brand, one that could’ve been Google before Google, let the future slip through its fingers. The market changed, and the culture didn’t.
She was in the room when the CEO said the internet would never catch on. The company was full of capable people; what finished it was that nobody further down the ladder had the safety to force a change while there was still time. It stayed with her, and it shapes what she teaches.
Her message is the opposite of bracing against change: build a culture that gets ahead of it. Through her framework, The Intrapreneur Mindset, people at every level get the ownership and the nerve to keep adapting, so change becomes something your team drives rather than something that happens to them.
Why organisations book Alison Edgar
The measure of a change speaker is whether your team actually adapts afterwards. Here is what you get with Alison.
She’s watched change fail
Alison watched a household name collapse because its culture couldn’t adapt. She speaks about change from having lived it, not from theory.
Change is a team sport
Her Intrapreneur Mindset framework gives people at every level the ownership and safety to drive change from the inside, before it is too late.
It sticks
Alison works on behaviour, so the shift holds up after the offsite. After one keynote, Haydock Finance converted £54 million more from the same pipeline.
What can Alison speak about?
Every session is tailored to your audience and what you want from the day. Tell us what you are after and we will recommend the right one.
Getting ahead of change
Why cultures that wait to react get overtaken, and how to build one that adapts first.
The Intrapreneur Mindset
Giving a whole team the ownership and nerve to keep changing, at any level.
Psychological safety
Building a culture where people further down the ladder can force a change while there’s still time.
What clients say
From start to finish, working with Alison was an absolutely pleasure and joy. It can often sound like a cliche, but she is truly inspirational. This very clearly came across in the session that she provided to members of the team on her bestselling book, SMASH IT! What was great was that Alison worked with me to ensure that the session took account of the context within which we were working at the time, with the aim of supporting staff through difficult times and periods of change. The feedback from those who attended was more than positive and it was quite clear Alison had had an impact on all of us, in different ways.
I wanted to take a moment to express my heartfelt gratitude for the incredible motivational speech you delivered at our Year Beginning Meeting on Thursday. Your presentation resonated with everyone in attendance, and we couldn't be more grateful for the time and effort you put into preparing it. Your references to our Bunzl Management Passport Training Modules were particularly impactful. They served as a powerful reminder of the importance of continuous learning and development within our organisation. It was evident that your speech perfectly aligned with our culture and the way we are striving to develop our leaders. The way you connected the dots between our training modules and the broader goals of our organisation has had real impact.
Stuart, Bunzl Alison was so engaging and inspirational in her approach on stage, immediately capturing the attention of her audience. I know that our managers went away with lots of things to think about and a few new tools that they can use as a leader within our business. I was so impressed by the care and attention Alison puts into her session prior to the event with several working group conversations to ensure the content was tailored to our conference key messages and overall theme, this really made a difference linking in with our day. We would be thrilled to work with Alison again and have no doubt in recommending her to anyone looking for a wonderful speaker & host!
Shaun, WHSmith Travel
Trusted by teams at
Frequently asked questions about booking a change speaker
What does a change speaker do?
A change speaker helps an organisation navigate transformation: shifting how people think and behave so change lands rather than stalls. Dr Alison Edgar MBE focuses on building a culture where people at every level take ownership of change, drawn from three decades inside global organisations.
Why do so many organisations struggle with change?
Usually not for lack of talent. Alison watched Yellow Pages, a company full of capable people, collapse because nobody further down the ladder had the safety to force a change while there was still time. Her message is the opposite of bracing against change: build a culture that gets ahead of it, with ownership at every level.
What does Alison speak about on change?
Her framework, The Intrapreneur Mindset, gives teams the ownership and nerve to keep changing rather than waiting to be told. She covers getting ahead of change, psychological safety, and the behaviours that let a culture adapt first, tailored to your situation.
Does the change actually stick?
That’s the point of working on behaviour rather than mood. Alison’s sessions give teams practical tools they use once they’re back at their desks, which is what makes the shift last. After one keynote, Haydock Finance converted £54 million more from the same pipeline.
How much does it cost to book Alison Edgar?
Fees depend on the format, time of year, location and audience size. The quickest way to get a figure for your event is the tailored quote calculator, and you will have an estimate in minutes.
Book Alison for your next event
Get a tailored quote in minutes, or give us a call and we’ll happily talk it through.