Professional Services Speaker
Dr Alison Edgar MBE is a keynote speaker for law firms, accountancy practices and consultancies, and a regular at partner conferences. She talks about winning work: commercial courage, creating opportunities rather than waiting for them, and turning setbacks into momentum.
Why do professional services firms book Alison?
Professional services firms book Alison Edgar when they want more partners and fee-earners winning work, and know a sales course is the wrong way to get there. Most people in a law or accountancy firm were hired for their technical skill. Business development can feel like someone else’s job, or something to do once the billable hours are done.
Alison’s answer is The Intrapreneur Mindset: thinking and acting like an owner of the firm. For a fee-earner, that means spotting the next piece of work while doing the current one, having the commercial courage to raise it, and keeping at it after a client says “not now”. It is how some people build extraordinary careers and client relationships while equally able colleagues wait for work to arrive.
The proof comes from rooms like yours. Moore Kingston Smith booked her for their Partnership, Forvis Mazars for their audit team, and the law firm Chubb Bulleid for all 90 of their people.
Why partnerships book Alison Edgar
What a speaker is worth comes down to what your partners do the Monday after.
Winning work without sales training
Partners and fee-earners rarely want a sales course. Alison spent three decades in sales before she took a stage, so she can talk about winning work in terms a partner respects: judgement, relationships and speaking up early.
Proof from partnerships
Moore Kingston Smith booked her for their Partnership, Forvis Mazars for their audit team and Chubb Bulleid for their whole firm of 90. Each session was rewritten around the firm first.
A story about failing up
She left school with no qualifications and undiagnosed dyslexia, and watched Yellow Pages fall from the inside. Setbacks turned into momentum is her own career, told first-hand.
What can Alison speak about at a partner conference?
Every session is tailored to your firm and what you want from the day. Tell us what you are after and we will recommend the right one.
Winning work like an owner
The Intrapreneur Mindset for fee-earners: creating opportunities rather than waiting for referrals, and asking “what would I do if it were my firm?” about every client relationship.
Commercial courage
Raising the extra piece of work, calling the client who went quiet, making the pitch when it feels early. The behaviours that separate careers that build from careers that coast.
Momentum after “not now”
Drawn from Alison’s own story: how to treat a lost pitch or a stalled year as information, and keep the consistent, disciplined action that wins work over time.
What professional services clients say
We booked Alison because we saw her energy and passion – and knew this would ignite a fire in our bellies! Alison's approach to the big balls and priorities was really helpful – it gave us a new way to think about it.
Alison delivered an outstanding keynote on intrapreneurship and high-performing teams. Her energy, professionalism, and ability to tailor content made a lasting impact. It resonated across all levels of our organisation.
Charlotte, Forvis Mazars Alison is an excellent motivational speaker. She delivered to our firm of 90 employees and every feedback form has been positive. She is warm, funny and delivers the message with clarity and humility. I wish I could listen all over again!
Shelley, Chubb Bulleid
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Frequently asked questions about booking a professional services speaker
Does Alison Edgar speak to law and accountancy firms?
Yes. Dr Alison Edgar MBE has delivered keynotes for Moore Kingston Smith’s Partnership, Forvis Mazars’ audit team, the law firm Chubb Bulleid and Avask Group, among other professional services firms. Every session is tailored with the firm beforehand so the examples fit its clients and its culture.
Is this sales training?
No. Alison has a sales background and wrote Secrets of Successful Sales, but her professional services keynotes are about ownership and commercial courage. There are no scripts or closing techniques. The aim is partners and fee-earners who see spotting and creating opportunities as part of their job.
What does intrapreneurship mean for a partnership?
Intrapreneurship means thinking and acting like an owner of the business you work in. In a partnership that looks like fee-earners who raise opportunities with clients, take responsibility for relationships beyond their own matters, and act before a competitor does. It is the core of The Intrapreneur Mindset, Alison’s flagship keynote.
Can Alison speak at a partner conference outside the UK?
Yes. Alison speaks at partner conferences, practice-group away days and firm-wide events across the UK and internationally, in person or virtually. Audiences range from a dozen partners to several thousand people.
How much does it cost to book Alison Edgar?
Fees depend on the format, time of year, location and audience size. The quickest way to get a figure for your event is the tailored quote calculator, and you will have an estimate in minutes.
Book Alison for your next partner conference
Get a tailored quote in minutes, or give us a call and we’ll happily talk it through.